Data Mining 101
Data mining is the process of finding patterns in data. The beauty of data mining is that it helps to answer questions we didn’t know to ask by proactively identifying non-intuitive data patterns through algorithms (e.g., consumers who buy peanut butter are more likely to buy paper towels). However, the interpretation of these insights and their application to business decisions still require human involvement.
Updated 8 months ago
Version 18.0